The full plan behind the KESTREL concept film: two input images, an eight-shot board, the animation prompt and the edit. Every frame on the board plays the clip it became.
Step 13 of 15 · Turn it into a filmFree guide · no sign-up · updated 16 Oct 2026
00 · Before you startlike this
01
One clean photo
Phone is fine: daylight from a window, a plain wall or sheet behind, the label facing the camera and sharp. No flash. For a person in the shot, add a character sheet of your model: front, 3/4, profile and a smile.
02
An image AI and a video AI
Gemini or ChatGPT for the stills, then an image-to-video model such as Kling for the clips. Upload the photo, paste the prompt.
03
Paste, generate, check
One prompt per image. Before you use one, check the label against your real product, letter by letter.
Input 01 · packshotInput 02 · character sheet
THE INPUT
Two images. That’s all.
One clean packshot of the sunglasses, and one character sheet of the model: front, 3/4, profile and a smile. Every shot below was made from these two.
Step 1 The board
Plan eight shots as stills first.
One image prompt per shot, the packshot attached as a reference. Each frame plays its clip: hover it on a computer, or just scroll on a phone.
SHOT 01Cut from the sheet
CNC macro: the cutter traces an EMPTY frame front in a tortoiseshell acetate sheet. No lenses yet.
SHOT 02Polish
Hands press the raw front to a cotton buffing wheel. Dust in the light.
SHOT 03Rivets
A hand press seats the gold rivets. The frame is still empty.
SHOT 04Lenses
The frame is warmed; thumbs press the green lens in until it seats.
SHOT 05The reveal
A beam of warm light sweeps the gold logo on the finished frames.
SHOT 06Put on
The model puts them on in a white street with bougainvillea.
SHOT 07The sea in the lenses
Close-up: he turns to the sun; the sea glints in the lenses.
SHOT 08Final frame
Wide: a wooden boat on a turquoise sea at golden hour.
For shots 1–3, don’t attach the finished packshot, or the AI copies the lenses into a frame that’s still being made. We learned that one the hard way.
All eight shot prompts
1. CNC macro: the cutter traces an EMPTY frame front in a tortoiseshell acetate sheet. No lenses yet.
2. Hands press the raw front to a cotton buffing wheel. Dust in the light.
3. A hand press seats the gold rivets. The frame is still empty.
4. The frame is warmed; thumbs press the green lens in until it seats.
5. A beam of warm light sweeps the gold logo on the finished frames.
6. The model puts them on in a white street with bougainvillea.
7. Close-up: he turns to the sun; the sea glints in the lenses.
8. Wide: a wooden boat on a turquoise sea at golden hour.
Image-to-video, 5 seconds, the still as the first frame
[what moves, slowly]. Sound: [the real sound of that moment]. Realistic, physically plausible motion. The product keeps its exact shape, pattern and details. No morphing, no text, no music, no speech.
Video models drift late in a clip: lenses appear in an empty frame, numerals blur. Use the first seconds and cut before it happens.
STEP 3
Edit on the beat.
Cut to the song’s tempo, land the music drop on the reveal, and keep the real sounds (mill, wheel, press, waves) under the track.
! Where DIY stops
This gets you most of the way.
The last part is where most sets fall apart. It’s the part we do, from $199.
Where it breaksWhat we do
The label drifts. A letter changes, the logo moves, the colour shifts.We check every image against your real product, word for word.
Hands and faces go wrong. An extra finger, or a face that changes from shot to shot.We count, crop and redo before you see anything.
The set doesn’t match. Light, colour and the model wander from image to image.One art direction across the whole set, so it reads as one campaign.
Video drifts. Clips morph after a few seconds.We plan the shots, keep the clean seconds and cut it on the beat.
Input 01 · packshot
Input 02 · character sheet
Step 14
Step 15
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