The plan behind our Submariner concept film: one packshot, seven shots from the dial to the hero, the prompt for each, and the rule that keeps the details still. An unofficial concept, not affiliated with Rolex.
Phone is fine: daylight from a window, a plain wall or sheet behind, the label facing the camera and sharp. No flash.
Gemini or ChatGPT for the stills, then an image-to-video model such as Kling for the clips. Upload the photo, paste the prompt.
One prompt per image. Before you use one, check the label against your real product, letter by letter.
A clean front view of the watch on a plain warm grey background: black dial, ceramic bezel, steel bracelet, even light. Every shot on the board started from this one photo.
Rolex Submariner · unofficial concept · not affiliated with Rolex
Go close first, then pull back: dial, bezel, bracelet, profile, the spotlight, the hero. Each shot is the packshot plus one short line about light or movement.
One packshot of the watch: black dial, ceramic bezel, Oyster bracelet.
Extreme macro. A thin streak of light sweeps the crystal; the seconds hand ticks.
Macro along the engraved bezel, a rim light gliding over the numerals.
Slow slide along brushed and polished links.
Side view on glossy black, the reflection shifting beneath it.
Floating under a single spotlight, haze in the beam.
Straight on, centred on black, every detail sharp.
Add it to every clip. Luxury goods are judged on the details, and video models love to redraw them.
Small text is where it breaks. At phone size the dial looks right. Zoom in and the small lines under the name are nonsense letters: AI draws text as shapes. For a real watch, keep the real dial text from your own photo, or keep those lines too small to read.
01 / SOURCE: One packshot of the watch: black dial, ceramic bezel, Oyster bracelet. 02 / DIAL: Extreme macro. A thin streak of light sweeps the crystal; the seconds hand ticks. 03 / BEZEL: Macro along the engraved bezel, a rim light gliding over the numerals. 04 / BRACELET: Slow slide along brushed and polished links. 05 / PROFILE: Side view on glossy black, the reflection shifting beneath it. 06 / SHOWROOM: Floating under a single spotlight, haze in the beam. 07 / HERO: Straight on, centred on black, every detail sharp. 08 / RULE: Realistic motion. Keep the dial, markers and bezel identical. No morphing.
Image-to-video, a few seconds, the still as the first frame
[one slow movement: light sweeping the crystal, or the camera sliding along the bracelet]. On black, one light source. Realistic motion. Keep the dial, markers and bezel identical. No morphing, no text, no music.
Luxury reads slow: one movement per clip, black around the product, one light. Fast cuts and spinning cameras make an expensive watch look cheap.
STEP 3Hold each shot about a second and a half, macro first, and end on the hero straight on. Video models drift late in a clip, so keep the clean opening seconds and cut before the dial starts to change.
Unofficial concept. This film is not affiliated with, endorsed or sponsored by Rolex. Rolex and Submariner are trademarks of Rolex SA. We made it to show the method on a watch everyone knows; we don’t make or sell watches. For your brand, we start from a photo of your real product.
The last part is where most sets fall apart. It’s the part we do, from $199.
Step 15Three hands, a misspelt label, impossible physics, the wrong build order and video drift, with the check for each.
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Step 01 · Start hereLock the product, go close, test the colour, build the world. The checks we run on every set.
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Step 02Purpose, composition, light, style: the four lines we write before every prompt, one shot each.
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