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[ Free library ]/Step 09/4 AI effects worth stealing

4 AI effects worth stealing

One portrait of the LUMA lip oil, four looks. Each prompt keeps the product sharp and the label readable, because the effect gets the stop and the product gets the sale.

Step 09 of 15 · Make it stop the scrollFree guide · no sign-up · updated 16 Oct 2026
00 · Before you start
LUMA concept: the plain packshot every image here was made from
like this
01

One clean photo

Phone is fine: daylight from a window, a plain wall or sheet behind, the label facing the camera and sharp. No flash.

02

An image AI that takes a photo

Gemini or ChatGPT both work. Upload your photo first, then paste the prompt.

03

Paste, generate, check

One prompt per image. Before you use one, check the label against your real product, letter by letter.

Attach your product photo (and a photo of your model, if you use one) to every prompt, and add
Keep the product 100% identical - same shape, label and colours.
LUMA concept brand, lip oil: Fluted glass
01

Fluted glass

Launch teasers

The same portrait seen through vertical fluted, ribbed glass: the whole image broken into tall vertical refracted strips, the face and the product repeated and slightly offset in each rib, with one clear strip where the brand name reads cleanly.
LUMA concept brand: the model floating above a studio floor holding the lip oil
02

Anti-gravity

Playful ads that stop the scroll

The model floats about a metre above a plain studio floor in a relaxed pose, hair lifted, holding the product towards the camera, with a soft contact shadow on the floor far below that makes the height read as real. Full-body wide shot.
LUMA concept brand, lip oil: Motion blur
03

Motion blur

Energy and Reels covers

Slow-shutter motion blur: the model turns her head quickly, leaving long ghosted trails of her face and hair across the frame, while the product in her hand stays sharp in the foreground with its label readable.
LUMA concept brand, lip oil: Acrylic paint
04

Acrylic paint

Limited editions and art drops

The ENTIRE image is one thick hand-painted acrylic painting on canvas - no photographic parts at all: a portrait of the model holding the product, every area made of visible brush strokes and impasto texture; the product is still recognisable with its label.

Say “the ENTIRE image” for paint. Otherwise the AI paints the background and leaves the person as a photo. One effect per post: stacking them turns an ad into a filter demo.

! Where DIY stops

This gets you most of the way.

The last part is where most sets fall apart. It’s the part we do, from $199.

  • Where it breaksWhat we do
  • The label drifts. A letter changes, the logo moves, the colour shifts.We check every image against your real product, word for word.
  • Hands and faces go wrong. An extra finger, or a face that changes from shot to shot.We count, crop and redo before you see anything.
  • The set doesn’t match. Light, colour and the model wander from image to image.One art direction across the whole set, so it reads as one campaign.
  • Video drifts. Clips morph after a few seconds.We plan the shots, keep the clean seconds and cut it on the beat.
→ Want this for your product?

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Step 10: turn it into a brand kit.

All fifteen steps
MELLO concept brand, vitamin gummies: The launch line-upStep 10
Turn it into a brand kit

One photo, a whole brand kit

The guide, every variant in one look, the listing image and the launch banner, from one packshot.

[ Open the guide → ]
KOA concept brand, oatmeal dog shampoo: Feed — 4:5Step 11
Size it for every ad

Every ad size, one product

Stories, feed, square, banner and product page: the sizes, and what to keep clear in each.

[ Open the guide → ]
VESPER concept brand, eau de parfum: HalloweenStep 12
Plan the season

One photo, every Q4 campaign

Halloween, Black Friday, Christmas, New Year: four campaigns from one packshot, and when each must be live.

[ Open the guide → ]

Every concept from our posts: