[ Free library ]/Step 11/Every ad size, one product

Every ad size, one product

One product, every placement. The sizes Meta, TikTok, Shopify and Amazon want, and what to keep clear in each, shown on the KOA dog shampoo set.

Step 11 of 15 · Size it for every adFree guide · no sign-up · updated 16 Oct 2026
00 · Before you start
KOA concept: the plain packshot every image here was made from
like this
01

One clean photo

Phone is fine: daylight from a window, a plain wall or sheet behind, the label facing the camera and sharp. No flash.

02

An image AI that takes a photo

Gemini or ChatGPT both work. Upload your photo first, then paste the prompt.

03

Paste, generate, check

One prompt per image. Before you use one, check the label against your real product, letter by letter.

PlacementRatioSize (px)Keep clear
Stories, Reels, TikTok9:161080 × 1920Keep the top and bottom clear for the app’s buttons.
Feed and carousels4:51080 × 1350The most screen space a feed post can take.
Catalogue ads, marketplaces, Shopify grids1:11080 × 1080Product in the centre third.
Website hero, YouTube, email header16:91920 × 1080Leave one side empty for the headline.
Product page, Amazon main image1:12000 × 2000 or largerPlain background (Amazon needs pure white).
KOA concept brand, oatmeal dog shampoo: Stories — 9:16
Stories9:16
KOA concept brand, oatmeal dog shampoo: Feed — 4:5
Feed4:5
KOA concept brand, oatmeal dog shampoo: Square — 1:1
Square1:1
KOA concept brand, oatmeal dog shampoo: Banner — 16:9
Banner16:9

same dog, same bottle, every placement

BEFORE THE FIRST PROMPT

Plan the sizes first.

  • 1Generate each ratio separately. Don’t squeeze a 4:5 into a 16:9 later. Ask for the size you need, every time.
  • 2Leave room for text. Say where the headline goes in the prompt: “empty space on the left”.
  • 3Keep the product central. Every platform trims the edges a little differently.
! Where DIY stops

This gets you most of the way.

The last part is where most sets fall apart. It’s the part we do, from $199.

  • Where it breaksWhat we do
  • The label drifts. A letter changes, the logo moves, the colour shifts.We check every image against your real product, word for word.
  • Hands and faces go wrong. An extra finger, or a face that changes from shot to shot.We count, crop and redo before you see anything.
  • The set doesn’t match. Light, colour and the model wander from image to image.One art direction across the whole set, so it reads as one campaign.
  • Video drifts. Clips morph after a few seconds.We plan the shots, keep the clean seconds and cut it on the beat.
→ Want this for your product?

Send one photo.
We’ll send a direction.

Every concept from our posts: