[ Free library ]/Step 07/4 candid prompts that look real

4 candid prompts that look real

Posed shots look like ads. Candid ones look like a customer. These are the four prompts behind the NOVA bottle set, and every one of the four images is AI.

Step 07 of 15 · Add a personFree guide · no sign-up · updated 16 Oct 2026
00 · Before you start
NOVA concept: the plain packshot every image here was made from
like this
01

One clean photo

Phone is fine: daylight from a window, a plain wall or sheet behind, the label facing the camera and sharp. No flash. For a person in the shot, add a character sheet of your model: front, 3/4, profile and a smile.

02

An image AI that takes a photo

Gemini or ChatGPT both work. Upload your photo first, then paste the prompt.

03

Paste, generate, check

One prompt per image. Before you use one, check the label against your real product, letter by letter.

Attach your product photo and a character sheet of your model, then add
Keep the product 100% identical - same shape, label and colours. The person must be the exact same as in the character sheet.
NOVA concept brand, insulated bottle: The track
A

The track

Energy, sport, launch ads

He stands on a red running track at sunrise, catching his breath and drinking from the bottle, light sweat on his forehead, the low sun flaring behind him, candid sports photography.
NOVA concept brand, insulated bottle: Between sets
B

The gym

Routine and habit

He sits on a gym bench between sets, the bottle on the floor beside his trainers, a towel over his shoulder, moody window light in a concrete gym, candid.
NOVA concept brand, insulated bottle: The commute
C

The car

Everyday moments, Stories

Close-up through a car window: he takes the bottle from the cup holder, daylight reflections on the glass, an everyday commute moment, natural and candid.
NOVA concept brand, insulated bottle: The desk
D

The desk

No person needed

The bottle on a busy work desk next to a laptop, a notebook and earbuds, condensation beads on the bottle, late afternoon light, no person in frame.

What makes them look candid: frame it through something (a window, a doorway), catch a moment instead of a pose, and let the light misbehave: flare, reflections, a little sweat.

! Where DIY stops

This gets you most of the way.

The last part is where most sets fall apart. It’s the part we do, from $199.

  • Where it breaksWhat we do
  • The label drifts. A letter changes, the logo moves, the colour shifts.We check every image against your real product, word for word.
  • Hands and faces go wrong. An extra finger, or a face that changes from shot to shot.We count, crop and redo before you see anything.
  • The set doesn’t match. Light, colour and the model wander from image to image.One art direction across the whole set, so it reads as one campaign.
  • Video drifts. Clips morph after a few seconds.We plan the shots, keep the clean seconds and cut it on the beat.
→ Want this for your product?

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