/* Prompt&Pixel v2 — the same look as the Instagram carousels:
   white and ink, a lime pill, coral hand notes, Space Grotesk with an Instrument Serif italic. */
:root{
  --ink:#141518; --ink-2:#1e2024; --ink-3:#2a2c31;
  --paper:#EFECE5; --sand:#E5E1D7; --sand-2:#DAD5C9;  /* 4 Oct: warmer (Tai: #F7F6F2 still looked too white) */
  --line:rgba(20,21,24,.12); --line-d:rgba(242,241,236,.16);
  --muted:#5d5f64; --muted-d:#a3a29c; --cream:#f2f1ec;
  --lime:#CBFF4D; --coral:#FF6B3D;
  --sans:'Space Grotesk',system-ui,-apple-system,'Segoe UI',sans-serif;
  --serif:'Instrument Serif',Georgia,serif;
  --mono:'IBM Plex Mono',ui-monospace,SFMono-Regular,Menlo,monospace;
  --hand:'Caveat','Segoe Print',cursive;
  --r:16px; --wrap:1320px; --gut:clamp(16px,4vw,40px);
  --ease:cubic-bezier(.2,.7,.2,1);
  /* pixel cursors (tools/cursor.py): lime + white with an ink edge */
  --cur:url(/assets/cursor.png) 1 1,auto; --cur-hand:url(/assets/cursor-hand.png) 3 1,pointer;
}
html{cursor:var(--cur)}
a,button,summary,select,label[for],[role=button]{cursor:var(--cur-hand)}
input:not([type=range]):not([type=checkbox]):not([type=file]),textarea{cursor:text}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.6 var(--sans);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit}
::selection{background:var(--lime);color:var(--ink)}
:focus-visible{outline:2px solid var(--coral);outline-offset:3px;border-radius:6px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gut)}
.narrow{max-width:820px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* ---------- type ---------- */
.it{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.01em;font-size:1.1em;line-height:.9}
.mono{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase}
.br{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;white-space:nowrap}
.muted{color:var(--muted)}
.kicker{display:flex;gap:14px;align-items:center;font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--coral);margin-bottom:18px}
.kicker b{font-weight:500;color:var(--ink)}
.dark .kicker b{color:var(--cream)}
h1,h2,h3{font-weight:700;letter-spacing:-.035em;margin:0}
.h1{font-size:clamp(48px,8.6vw,138px);line-height:.92}
.h2{font-size:clamp(38px,5.4vw,80px);line-height:.95}
.h3{font-size:clamp(26px,2.6vw,38px);line-height:1.02;letter-spacing:-.025em}
.lede{font-size:clamp(17px,1.5vw,20px);line-height:1.55;color:var(--muted);max-width:52ch;margin:0}
.dark .lede{color:var(--muted-d)}
.note{font-family:var(--hand);font-size:30px;line-height:1;color:var(--coral);font-weight:500}
.note svg{display:inline-block;vertical-align:middle}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;padding:14px 22px;border-radius:999px;background:var(--lime);color:var(--ink);
  font-family:var(--mono);font-size:13px;letter-spacing:.08em;text-transform:uppercase;border:1px solid var(--lime);cursor:var(--cur-hand);
  transition:transform .25s var(--ease),background .2s,color .2s,border-color .2s}
.btn:hover{transform:translateY(-2px)}
.btn.ink{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--cream)}
.dark .btn.ghost{color:var(--cream);border-color:rgba(242,241,236,.5)}
.dark .btn.ghost:hover{background:var(--cream);color:var(--ink)}
.btn.sm{padding:9px 14px;font-size:11px}
.arrow{font-family:var(--sans);letter-spacing:0}
.chip{display:inline-flex;align-items:center;gap:8px;padding:7px 12px;border-radius:999px;background:var(--lime);color:var(--ink);
  font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;white-space:nowrap}
.chip.ink{background:var(--ink);color:var(--cream)}
.chip.line{background:transparent;border:1px solid var(--line);color:var(--muted)}

/* ---------- logo + nav ---------- */
.logo{display:inline-flex;align-items:center;gap:11px;font-weight:700;font-size:19px;letter-spacing:-.03em;color:var(--cream);white-space:nowrap}
.logo .mk{width:30px;height:30px;border-radius:7px;background:var(--lime);display:grid;place-items:center;flex:none}
.logo .mk i{width:12px;height:12px;border:3px solid var(--ink);border-radius:50%;display:block}
.logo b{color:var(--lime);font-weight:700}
.nav{position:fixed;top:14px;left:0;right:0;z-index:60;pointer-events:none}
.nav .bar{pointer-events:auto;max-width:var(--wrap);margin:0 auto;width:calc(100% - 2*var(--gut));display:flex;align-items:center;gap:18px;
  padding:9px 9px 9px 18px;border-radius:999px;background:rgba(20,21,24,.84);backdrop-filter:blur(14px) saturate(1.4);-webkit-backdrop-filter:blur(14px) saturate(1.4);
  box-shadow:0 10px 40px -18px rgba(0,0,0,.5)}
.nav .links{display:flex;gap:4px;margin-left:auto}
.nav .links a{color:rgba(242,241,236,.72);font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;padding:10px 14px;border-radius:999px;transition:color .2s,background .2s}
.nav .links a:hover,.nav .links a[aria-current]{color:var(--cream);background:rgba(242,241,236,.08)}
.nav .btn{padding:10px 15px;font-size:11.5px}
/* icon buttons (16 Oct): calculator + search, round, pixel icons in lime, a small label on hover */
.nav .ico{position:relative;display:grid;place-items:center;flex:none;width:40px;height:40px;padding:0;border:0;border-radius:50%;
  background:rgba(242,241,236,.08);color:var(--lime);transition:background .2s,transform .2s var(--ease)}
.nav .ico svg{width:18px;height:18px}
.nav .ico:hover,.nav .ico[aria-current]{background:rgba(242,241,236,.18);transform:translateY(-1px)}
.nav .ico[data-tip]::after{content:attr(data-tip);position:absolute;top:calc(100% + 10px);left:50%;transform:translate(-50%,-4px);white-space:nowrap;
  background:var(--ink);color:var(--cream);font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;padding:6px 9px;border-radius:8px;
  opacity:0;pointer-events:none;transition:opacity .15s,transform .15s}
.nav .ico[data-tip]:hover::after,.nav .ico[data-tip]:focus-visible::after{opacity:1;transform:translate(-50%,0)}
.nav .calcbtn{margin-left:6px}
.nav .findbtn{margin-right:2px}
.nav .menu{display:none;width:44px;height:44px;border-radius:50%;border:0;background:var(--cream);color:var(--ink);cursor:var(--cur-hand);font-size:22px;line-height:1}
.nav .sheet{display:none}
@media (max-width:860px){
  .nav .links,.nav .bar>.btn{display:none}
  .nav .menu{display:grid;place-items:center;margin-left:8px}
  .nav .bar{gap:8px}
  .nav .menu{flex:none}
  .nav .calcbtn{margin-left:auto}
  .nav .ico{width:44px;height:44px;background:rgba(242,241,236,.1)}
  .nav .ico[data-tip]::after{display:none}
  .nav .sheet{pointer-events:auto;position:absolute;top:66px;left:var(--gut);right:var(--gut);background:var(--ink);border-radius:22px;padding:10px;
    flex-direction:column;gap:2px;box-shadow:0 20px 50px -20px rgba(0,0,0,.6)}
  .nav.open .sheet{display:flex}
  .nav .sheet a{color:var(--cream);font-size:22px;font-weight:500;letter-spacing:-.02em;padding:14px 16px;border-radius:14px}
  .nav .sheet a:hover{background:var(--ink-2)}
  .nav .sheet .btn{justify-content:center;margin-top:8px;font-size:13px;color:var(--ink)}
}

/* ---------- hero ---------- */
/* 3 Oct: the headline beside the film, which plays in its own 4:5 card, so no text or nav ever sits on it */
.hero{background:var(--ink);color:var(--cream);padding:clamp(104px,13vh,150px) 0 clamp(48px,7vh,88px);overflow:hidden}
.hero .hgrid{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:clamp(32px,5vw,88px);align-items:center}
.hero .hvid{position:relative;height:min(72vh,760px);min-height:420px;aspect-ratio:4/5;border-radius:24px;overflow:hidden;
  background:#000;box-shadow:0 40px 90px -40px rgba(0,0,0,.8)}
.hero .hvid video,.hero .hvid .poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hero .h1{font-size:clamp(44px,5.6vw,86px);max-width:10ch;color:var(--cream)}  /* above 86px the column breaks it into 5 lines */
.hero .h1 .it,.hero .h1 em{color:var(--lime)}
.hero .hsub{margin:clamp(16px,2vw,24px) 0 0;max-width:36ch;font-size:clamp(16px,1.25vw,19px);line-height:1.55;color:var(--muted-d)}
.hero .term{background:rgba(13,14,16,.72);border:1px solid rgba(242,241,236,.18)}
.hero .cta-row{margin-top:clamp(20px,2.6vw,32px)}
.hero .btn.ghost{color:var(--cream);border-color:rgba(242,241,236,.5)}
.hero .btn.ghost:hover{background:var(--cream);color:var(--ink)}
@media (max-width:860px){
  .hero{padding:96px 0 40px}
  .hero .hgrid{grid-template-columns:minmax(0,1fr);gap:26px}
  .hero .hvid{height:auto;min-height:0;width:100%;max-width:520px;border-radius:20px}
}
.intro .lead{margin:0;font-size:clamp(28px,3.4vw,52px);line-height:1.08;letter-spacing:-.03em;font-weight:500;max-width:18ch}

/* ---------- intro ---------- */
.intro{padding:clamp(48px,7vw,96px) 0 clamp(56px,8vw,110px)}
.intro .grid{display:grid;grid-template-columns:1.8fr 1fr;gap:clamp(32px,5vw,72px);align-items:end}
.intro .h1{font-size:clamp(50px,6.9vw,112px)}
.intro .side{display:flex;flex-direction:column;gap:22px}
/* the typing "> brief:" line; the block cursor blinks lime / white */
.term{display:inline-flex;align-items:center;gap:8px;max-width:100%;margin:0 0 clamp(18px,2.4vw,28px);padding:9px 15px;border-radius:999px;
  background:var(--ink);color:var(--lime);font:400 13px/1.3 var(--mono);letter-spacing:.02em}
.term .gt{color:var(--cream);opacity:.6;flex:none}
.term .tx{white-space:nowrap;overflow:hidden;min-height:1.3em}
.term i{flex:none;width:8px;height:15px;background:var(--lime);animation:pxblink 1.1s steps(1) infinite}
@keyframes pxblink{0%{background:var(--lime)}50%{background:#fff}}
@media (prefers-reduced-motion:reduce){.term i{animation:none}}
@media (max-width:420px){.term{font-size:12px;padding:8px 12px}}
.clock{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;font-family:var(--mono);font-size:12px;letter-spacing:.1em;color:var(--muted);
  padding-bottom:14px;border-bottom:1px solid var(--line)}
.clock .dot{display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--lime);box-shadow:0 0 0 3px rgba(203,255,77,.25);margin-right:8px;vertical-align:1px}
.cta-row{display:flex;gap:10px;flex-wrap:wrap}
.stats{display:grid;grid-template-columns:repeat(4,1fr);margin-top:clamp(40px,6vw,72px);border-top:1px solid var(--line)}
.stats div{padding:22px 18px 0 0}
.stats b{display:block;font-size:clamp(34px,4vw,56px);font-weight:500;letter-spacing:-.04em;line-height:1}
.stats span{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
@media (max-width:860px){
  .intro .grid{grid-template-columns:minmax(0,1fr);align-items:start}
  .intro .br{white-space:normal}
  .stats{grid-template-columns:repeat(2,1fr);row-gap:22px}
}

/* ---------- sections ---------- */
.sec{padding:clamp(72px,10vw,140px) 0}
.sec.tight{padding-top:0}
.dark{background:var(--ink);color:var(--cream)}
.sand{background:var(--sand)}
.head{display:flex;justify-content:space-between;align-items:flex-end;gap:28px 48px;flex-wrap:wrap;margin-bottom:clamp(36px,5vw,64px)}
.head .lede{max-width:40ch}

/* ---------- film (one packshot to a film) ---------- */
.film{display:grid;grid-template-columns:1fr minmax(260px,380px) 1fr;gap:clamp(24px,4vw,56px);align-items:center}
.input{position:relative;background:var(--ink-2);border-radius:var(--r);padding:16px}
.input img{border-radius:10px;background:#e9e8e3;aspect-ratio:4/5;object-fit:cover;width:100%}
.input .chip{position:absolute;top:28px;left:28px}
.film .note{margin-top:16px;display:block;transform:rotate(-2deg)}
.phone{position:relative;border-radius:28px;overflow:hidden;background:#000;aspect-ratio:9/16;box-shadow:0 0 0 1px var(--line-d),0 40px 80px -30px rgba(0,0,0,.8)}
.phone video{width:100%;height:100%;object-fit:cover}
.shotlist{list-style:none;margin:0;padding:0;counter-reset:s}
.shotlist li{display:grid;grid-template-columns:44px 1fr;gap:8px;padding:13px 0;border-bottom:1px solid var(--line-d);counter-increment:s}
.shotlist li:before{content:counter(s,decimal-leading-zero);font-family:var(--mono);font-size:12px;color:var(--lime);padding-top:3px}
.shotlist b{display:block;font-weight:500;font-size:16px;letter-spacing:-.01em}
.shotlist span{font-size:14px;color:var(--muted-d);line-height:1.45}
@media (max-width:960px){
  .film{grid-template-columns:1fr 1fr}
  .film .phone{grid-column:2;grid-row:1/3}
  .film .shots{grid-column:1/-1}
}
@media (max-width:600px){
  .film{grid-template-columns:1fr}
  .film .phone{grid-column:auto;grid-row:auto;max-width:340px;margin:0 auto;width:100%}
}

/* ---------- featured rows (Ovyon-style: big visual, small data table) ---------- */
.feature{display:grid;grid-template-columns:7fr 5fr;gap:clamp(28px,5vw,80px);align-items:start;padding:clamp(48px,6vw,88px) 0;border-top:1px solid var(--line)}
.feature:first-of-type{border-top:0;padding-top:0}
.feature .info{position:sticky;top:110px;display:flex;flex-direction:column;gap:22px}
.data{width:100%;border-collapse:collapse;font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase}
.data th,.data td{text-align:left;padding:10px 0;border-bottom:1px solid var(--line);vertical-align:top}
.data th{color:var(--muted);font-weight:400;width:42%}
.data td{color:var(--ink)}
.dark .data th,.dark .data td{border-color:var(--line-d)}
.dark .data td{color:var(--cream)}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.grid2 figure{margin:0;position:relative}
.grid2 img{border-radius:12px;aspect-ratio:4/5;object-fit:cover;width:100%;background:var(--sand)}
.cap{position:absolute;left:10px;bottom:10px;background:rgba(20,21,24,.78);color:#fff;font-family:var(--mono);font-size:10px;letter-spacing:.1em;
  text-transform:uppercase;padding:6px 9px;border-radius:7px;backdrop-filter:blur(4px)}
@media (max-width:860px){
  .feature{grid-template-columns:1fr}
  .feature .info{position:static}
  .feature.flip .visual{order:0}
}

/* before / after */
.ba{position:relative;border-radius:var(--r);overflow:hidden;aspect-ratio:4/5;background:var(--sand);--x:50%;user-select:none;touch-action:pan-y}
.ba img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ba .after{clip-path:inset(0 0 0 var(--x))}
.ba input{position:absolute;inset:0;width:100%;height:100%;opacity:0;cursor:ew-resize;margin:0;z-index:3}
.ba .bar{position:absolute;top:0;bottom:0;left:var(--x);width:2px;background:var(--lime);transform:translateX(-1px);z-index:2;pointer-events:none}
.ba .knob{position:absolute;top:50%;left:50%;width:46px;height:46px;border-radius:50%;background:var(--lime);transform:translate(-50%,-50%);
  display:grid;place-items:center;font-family:var(--mono);font-size:14px;color:var(--ink);box-shadow:0 6px 20px rgba(0,0,0,.25)}
.ba .lbl{position:absolute;top:14px;z-index:2;pointer-events:none}
.ba .lbl.l{left:14px} .ba .lbl.r{right:14px}
.ba-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:10px}
.ba-strip button{padding:0;border:2px solid transparent;border-radius:12px;overflow:hidden;cursor:var(--cur-hand);background:none}
.ba-strip button[aria-pressed=true]{border-color:var(--ink)}
.ba-strip img{aspect-ratio:1/1;object-fit:cover;width:100%}

/* real or AI quiz */
.quiz{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}
.quiz button{position:relative;padding:0;border:0;border-radius:12px;overflow:hidden;cursor:var(--cur-hand);background:var(--sand)}
.quiz img{aspect-ratio:4/5;object-fit:cover;width:100%;transition:transform .6s var(--ease)}
.quiz button:hover img{transform:scale(1.03)}
.quiz .q{position:absolute;left:10px;bottom:10px;background:var(--paper);color:var(--ink);border-radius:999px;padding:7px 12px;font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase}
.quiz button.shown .q{background:var(--lime)}
.quiz-out{min-height:1.6em;font-family:var(--hand);font-size:30px;color:var(--coral);margin-top:6px}

/* ---------- work index ---------- */
.filters{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:28px}
.filters button{border:1px solid var(--line);background:var(--paper);border-radius:999px;padding:10px 16px;font-family:var(--mono);font-size:12px;
  letter-spacing:.08em;text-transform:uppercase;color:var(--muted);cursor:var(--cur-hand);transition:all .2s}
.filters button:hover{color:var(--ink);border-color:var(--ink)}
.filters button[aria-pressed=true]{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.cards{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,280px),1fr));gap:clamp(14px,2vw,24px)}
.card{display:block;text-align:left;border:0;padding:0;background:none;cursor:var(--cur-hand);width:100%}
.card .im{position:relative;border-radius:var(--r);overflow:hidden;aspect-ratio:4/5;background:var(--sand)}
.card .im img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease),opacity .5s}
.card .im img+img{position:absolute;inset:0;opacity:0}
.card:hover .im img{transform:scale(1.035)}
.card:hover .im img+img{opacity:1}
.card .n{position:absolute;top:12px;left:12px}
.card .meta{display:flex;justify-content:space-between;align-items:baseline;gap:12px;padding:14px 2px 0}
.card .meta h3{font-family:var(--serif);font-style:italic;font-weight:400;font-size:34px;letter-spacing:-.01em;line-height:1}
.card .meta span{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);text-align:right}
.card p{margin:6px 2px 0;font-size:14px;line-height:1.5;color:var(--muted)}
[hidden]{display:none!important}
.disclaim{margin-top:36px;font-family:var(--mono);font-size:11px;letter-spacing:.06em;line-height:1.7;color:var(--muted);max-width:90ch}

/* gallery dialog */
dialog.gal{width:100%;max-width:100%;height:100%;max-height:100%;margin:0;padding:0;border:0;background:var(--ink);color:var(--cream)}
dialog.gal::backdrop{background:rgba(10,11,13,.7)}
.gal .top{display:flex;align-items:flex-start;justify-content:space-between;gap:24px;padding:22px var(--gut) 18px}
.gal .top h2{font-family:var(--serif);font-style:italic;font-weight:400;font-size:clamp(40px,5vw,72px);letter-spacing:-.01em;line-height:.9}
.gal .top p{margin:10px 0 0;color:var(--muted-d);max-width:60ch;font-size:15px}
.gal .x{flex:none;width:48px;height:48px;border-radius:50%;border:0;background:var(--cream);color:var(--ink);font-size:26px;cursor:var(--cur-hand);line-height:1}
.gal .row{display:flex;gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding-inline:var(--gut);padding:4px var(--gut) 18px;scrollbar-width:thin;scrollbar-color:var(--ink-3) transparent}
.gal figure{margin:0;flex:none;scroll-snap-align:start;position:relative}
.gal figure img,.gal figure video{height:min(66vh,760px);width:auto;max-width:86vw;border-radius:14px;object-fit:cover;background:var(--ink-2)}
.gal figcaption{margin-top:10px;font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted-d)}
.gal .stage{position:relative}
.gal .side{position:absolute;top:calc(50% - 14px);transform:translateY(-50%);z-index:2;width:56px;height:56px;border-radius:50%;border:0;background:var(--cream);color:var(--ink);font-size:22px;line-height:1;cursor:var(--cur-hand);box-shadow:0 10px 30px -8px rgba(0,0,0,.6);transition:opacity .25s,background .2s,transform .2s}
.gal .side.prev{left:calc(var(--gut) / 2)}
.gal .side.next{right:calc(var(--gut) / 2)}
.gal .side:hover{background:var(--lime);transform:translateY(-50%) scale(1.06)}
.gal .gfoot{display:flex;flex-wrap:wrap;gap:10px;align-items:center;justify-content:space-between;padding:6px var(--gut) 26px}
.gal .gmeta{display:block;font-size:11px;letter-spacing:.1em;line-height:1.6}
.gal .ghint{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted-d)}
.gal .cta-row .btn.ghost{color:var(--cream);border-color:var(--line-d)}
@media (max-width:600px){.gal figure img,.gal figure video{height:58vh}.gal .side{width:44px;height:44px;font-size:18px}.gal .ghint{display:none}}

/* ---------- how we work + sizes ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.steps div{background:var(--paper);padding:28px 24px 30px}
.steps .n{font-family:var(--mono);font-size:12px;color:var(--coral);letter-spacing:.12em;margin-bottom:26px;display:block}
.steps h3{font-size:21px;letter-spacing:-.02em;margin-bottom:8px}
.steps p{margin:0;font-size:15px;color:var(--muted);line-height:1.55}
.sizes{display:grid;grid-template-columns:.75fr 1fr 1.05fr 1.9fr;gap:14px;align-items:end;margin-top:clamp(36px,5vw,56px)}
.sizes figure{margin:0}
.sizes img{width:100%;object-fit:cover;border-radius:12px;background:var(--sand)}
.sizes figcaption{display:flex;justify-content:space-between;margin-top:10px;font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.sizes figcaption b{color:var(--ink);font-weight:500}
@media (max-width:960px){.steps{grid-template-columns:1fr 1fr}.sizes{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.steps{grid-template-columns:1fr}}

/* ---------- free library cards ---------- */
.free-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(14px,2vw,22px)}
.fcard.big{grid-column:span 2}
@media (min-width:1101px){.free-grid.three{grid-template-columns:repeat(3,1fr)}}
.fcard.big .im{aspect-ratio:auto;flex:1;min-height:260px}
.fcard.big .im img{position:absolute;inset:0;object-position:50% 22%}
@media (max-width:1100px){.free-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:640px){.free-grid{grid-template-columns:1fr}.fcard.big{grid-column:auto}.fcard.big .im{aspect-ratio:16/11;min-height:0}}
.fcard{display:flex;flex-direction:column;background:var(--paper);border-radius:var(--r);overflow:hidden;border:1px solid var(--line);transition:transform .35s var(--ease),box-shadow .35s}
.fcard:hover{transform:translateY(-4px);box-shadow:0 24px 50px -28px rgba(20,21,24,.45)}
.fcard .im{position:relative;aspect-ratio:16/11;overflow:hidden;background:var(--sand)}
.fcard .im img{width:100%;height:100%;object-fit:cover}
.fcard .im .chip{position:absolute;left:12px;top:12px}
.fcard .bd{padding:18px 20px 22px;display:flex;flex-direction:column;gap:8px;flex:1}
.fcard h3{font-size:23px;letter-spacing:-.025em;line-height:1.08}
.fcard p{margin:0;font-size:14px;color:var(--muted);line-height:1.5}
.fcard .go{margin-top:auto;padding-top:10px;font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink)}
.dark .fcard{background:var(--ink-2);border-color:var(--line-d)}
.dark .fcard p{color:var(--muted-d)}
.dark .fcard .go{color:var(--lime)}
.fcard .stage{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--coral)}

/* ---------- search panel ---------- */
.srch{display:inline-flex;align-items:center;gap:10px;margin-top:18px;border:1px solid var(--ink);background:var(--paper);color:var(--ink);border-radius:999px;
  padding:10px 16px;font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;transition:background .2s}
.srch:hover{background:var(--lime)}
.got .srch{margin-top:0}
.srch.ig{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.srch.ig:hover{background:var(--lime);color:var(--ink);border-color:var(--lime)}
@media (max-width:480px){.got .srch{width:100%;justify-content:center}}
dialog.find{width:min(720px,calc(100% - 2*var(--gut)));max-width:none;max-height:min(78vh,720px);margin:12vh auto auto;padding:0;border:0;
  border-radius:22px;background:var(--paper);color:var(--ink);box-shadow:0 40px 90px -30px rgba(0,0,0,.6);overflow:hidden;flex-direction:column}
dialog.find[open]{display:flex}
dialog.find::backdrop{background:rgba(20,21,24,.62);backdrop-filter:blur(4px)}
.find .fhead{display:flex;align-items:center;gap:14px;padding:18px 20px;border-bottom:1px solid var(--line)}
.find .fhead svg{flex:none;color:var(--ink)}
.find input{flex:1;min-width:0;border:0;outline:0;background:none;font:500 clamp(18px,2.2vw,22px)/1.3 var(--sans);letter-spacing:-.01em;color:var(--ink)}
.find input::placeholder{color:var(--muted)}
.find input::-webkit-search-cancel-button{display:none}
.find .fx{flex:none;border:1px solid var(--line);background:var(--sand);border-radius:8px;padding:5px 9px;font:400 11px/1 var(--mono);letter-spacing:.08em;color:var(--muted)}
.find .fbody{overflow:auto;padding:16px 20px 22px}
.find .fhint{margin:4px 0 12px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.find .fchips{display:flex;flex-wrap:wrap;gap:8px}
.find .fchip{border:1px solid var(--line);background:var(--paper);border-radius:999px;padding:8px 14px;font:500 14px/1 var(--sans);transition:background .2s,border-color .2s}
.find .fchip:hover{background:var(--lime);border-color:var(--lime)}
.find .fres a{display:grid;grid-template-columns:56px 1fr auto;gap:14px;align-items:center;padding:10px;border-radius:14px;transition:background .15s}
.find .fres a:hover,.find .fres a:focus-visible{background:var(--sand)}
.find .fres img,.find .fres .noimg{width:56px;height:56px;border-radius:10px;object-fit:cover;background:var(--sand)}
.find .fres .noimg{display:grid;place-items:center;font-size:20px;background:var(--lime)}
.find .ft{display:flex;flex-direction:column;min-width:0}
.find .ft b{font-weight:500;font-size:17px;letter-spacing:-.01em}
.find .ft span{font-size:14px;color:var(--muted);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.find .fk{font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--coral)}
.find .fnone{margin:8px 4px;color:var(--muted)}
.find .fnone a{text-decoration:underline}
@media (max-width:560px){dialog.find{margin-top:72px;max-height:calc(100vh - 96px)}.find .fres a{grid-template-columns:48px 1fr}.find .fres img,.find .fres .noimg{width:48px;height:48px}.find .fk{display:none}}

/* ---------- free path: before you start + where DIY stops ---------- */
.prep{display:grid;grid-template-columns:1.1fr 1fr 1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.prep>div{background:var(--paper);padding:24px 22px 26px}
.prep .ph{background:var(--sand)}
.prep .n{font-family:var(--mono);font-size:12px;color:var(--coral);letter-spacing:.12em;text-transform:uppercase;margin-bottom:18px;display:block}
.prep h3{font-size:21px;letter-spacing:-.02em;margin-bottom:8px}
.prep p{margin:0;font-size:15px;color:var(--muted);line-height:1.55}
.prep figure{margin:0;display:flex;align-items:flex-end;gap:10px}
.prep figure img{width:118px;aspect-ratio:4/5;object-fit:cover;border-radius:12px;background:var(--paper)}
.prep figcaption{font-family:var(--hand);font-size:22px;line-height:1;color:var(--coral);display:flex;align-items:flex-end;gap:4px;padding-bottom:6px}
.prep figcaption svg{transform:scaleX(-1) rotate(10deg)}
.sec.prep-sec{padding-bottom:clamp(8px,2vw,24px)}
@media (max-width:960px){.prep{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.prep{grid-template-columns:1fr}.prep .ph.bare{padding-bottom:4px}}
.diy{display:grid;grid-template-columns:5fr 7fr;gap:clamp(24px,4vw,64px);align-items:start;padding:clamp(28px,4vw,48px);border-radius:var(--r);background:var(--sand)}
.diy .lede{margin-top:16px}
.diy ul{list-style:none;margin:0;padding:0}
.diy li{display:grid;grid-template-columns:1fr 1fr;gap:20px;padding:14px 0;border-bottom:1px solid var(--line);font-size:15px;line-height:1.5;color:var(--muted)}
.diy li b{color:var(--ink);font-weight:500}
.diy li .fix{color:var(--ink)}
.diy li .fix:before{content:"→ ";color:var(--coral)}
.diy li.hd{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;padding-top:0}
.diy li.hd span{color:var(--muted)}
@media (max-width:860px){.diy{grid-template-columns:1fr}}
@media (max-width:560px){.diy li{grid-template-columns:1fr;gap:6px}.diy li.hd{display:none}}

/* ---------- pricing ---------- */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(12px,1.6vw,20px)}
.tier{position:relative;display:flex;flex-direction:column;border:1px solid var(--line);border-radius:22px;padding:28px 26px 26px;background:var(--paper)}
.tier.hot{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.tier .flag{position:absolute;top:18px;right:18px}
.tier .price{font-size:clamp(46px,4.6vw,64px);font-weight:500;letter-spacing:-.045em;line-height:1;margin:18px 0 6px}
.tier .price small{font-size:17px;letter-spacing:0;color:var(--muted)}
.tier.hot .price small,.tier.hot .sub{color:var(--muted-d)}
.tier .sub{font-size:15px;color:var(--muted);margin:0 0 4px}
.tier ul{list-style:none;margin:20px 0 26px;padding:18px 0 0;border-top:1px solid var(--line);display:flex;flex-direction:column;gap:9px}
.tier.hot ul{border-color:var(--line-d)}
.tier li{position:relative;padding-left:24px;font-size:15px;line-height:1.45}
.tier li:before{content:"";position:absolute;left:0;top:6px;width:12px;height:12px;border-radius:50%;background:var(--lime);box-shadow:inset 0 0 0 3px var(--ink)}
.tier.hot li:before{box-shadow:inset 0 0 0 3px var(--ink),0 0 0 1px var(--lime)}
.tier .btn{margin-top:auto;justify-content:center}
.guar{display:grid;grid-template-columns:auto 1fr;gap:18px;align-items:start;margin-top:22px;padding:22px 24px;border-radius:var(--r);background:var(--sand)}
.guar p{margin:0;font-size:15px;line-height:1.6}
.specs{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(16px,2vw,28px)}
.specs h3{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:500;color:var(--coral);margin-bottom:12px}
.specs p{margin:0 0 10px;font-size:15px;line-height:1.55;color:var(--muted)}
@media (max-width:960px){.tiers{grid-template-columns:1fr;max-width:560px}.specs{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.specs{grid-template-columns:1fr}}

/* ---------- industries ---------- */
.inds{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line-d);border-top:1px solid var(--line-d);border-bottom:1px solid var(--line-d)}
.inds div{background:var(--ink);padding:28px 28px 30px 0}
.inds div+div{padding-left:28px}
.inds h3{font-size:22px;letter-spacing:-.02em;margin-bottom:10px}
.inds p{margin:0;color:var(--muted-d);font-size:15px;line-height:1.6}
@media (max-width:860px){.inds{grid-template-columns:1fr}.inds div,.inds div+div{padding:24px 0}}

/* ---------- brief form ---------- */
.brief{display:grid;grid-template-columns:1fr 1.15fr;gap:clamp(32px,6vw,96px);align-items:start}
.brief .h2{font-size:clamp(38px,4.6vw,68px)}
.flow{list-style:none;margin:22px 0 0;padding:0;counter-reset:f}
.flow li{display:grid;grid-template-columns:44px 1fr;padding:14px 0;border-top:1px solid var(--line);counter-increment:f;font-size:16px}
.flow li:before{content:counter(f,decimal-leading-zero);font-family:var(--mono);font-size:12px;color:var(--coral);padding-top:4px}
.mail{display:inline-block;margin-top:22px;font-family:var(--mono);font-size:13px;letter-spacing:.06em;border-bottom:1px solid var(--ink);padding-bottom:2px}
.teaser{display:flex;justify-content:space-between;align-items:center;gap:16px;width:100%;padding:22px 24px;border:1px dashed rgba(20,21,24,.35);
  border-radius:var(--r);background:var(--paper);cursor:var(--cur-hand);text-align:left;transition:border-color .2s,background .2s}
.teaser:hover{border-color:var(--ink);background:var(--sand)}
.teaser b{display:block;font-family:var(--mono);font-size:13px;letter-spacing:.1em;font-weight:500}
.teaser span{font-size:14px;color:var(--muted)}
.teaser .plus{flex:none;width:46px;height:46px;border-radius:50%;background:var(--lime);display:grid;place-items:center;font-size:24px}
.formwrap{display:grid;grid-template-rows:0fr;opacity:0;transition:grid-template-rows .45s ease,opacity .35s ease}
.formwrap.open{grid-template-rows:1fr;opacity:1}
.formwrap>div{overflow:hidden}
form.bf{display:flex;flex-direction:column;gap:18px;padding:4px 2px 2px;position:relative}
.bf label{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:8px}
.bf input[type=text],.bf input[type=email],.bf select,.bf textarea{width:100%;padding:14px 16px;border:1px solid var(--line);border-radius:12px;background:var(--paper);
  font:inherit;font-size:16px;color:var(--ink);transition:border-color .2s,box-shadow .2s}
.bf textarea{min-height:96px;resize:vertical}
.bf input:focus,.bf select:focus,.bf textarea:focus{outline:none;border-color:var(--ink);box-shadow:0 0 0 3px rgba(203,255,77,.6)}
.bf .two{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
.drop{display:flex;flex-direction:column;align-items:center;gap:6px;padding:24px 18px;border:1px dashed rgba(20,21,24,.35);border-radius:12px;text-align:center;cursor:var(--cur-hand);transition:all .2s}
.drop.on,.drop:hover{border-color:var(--ink);background:rgba(203,255,77,.18)}
.drop b{font-family:var(--mono);font-size:12px;letter-spacing:.1em;font-weight:500}
.drop span{font-size:13px;color:var(--muted)}
.files{display:flex;flex-wrap:wrap;gap:8px}
.files div{position:relative;width:64px;height:64px;border-radius:10px;overflow:hidden;background:var(--sand)}
.files img{width:100%;height:100%;object-fit:cover}
.files button{position:absolute;top:3px;right:3px;width:20px;height:20px;border-radius:50%;border:0;background:var(--ink);color:#fff;font-size:12px;line-height:1;cursor:var(--cur-hand)}
.status{min-height:22px;font-family:var(--mono);font-size:13px;color:#2f6b00}
.status.err{color:#c03a12}
@media (max-width:860px){.brief{grid-template-columns:1fr}.bf .two{grid-template-columns:1fr}}

/* ---------- footer ---------- */
.foot{background:var(--lime);color:var(--ink);padding:clamp(56px,7vw,96px) 0 26px;overflow:hidden}
.foot .cols{display:grid;grid-template-columns:1.4fr repeat(4,1fr);gap:28px}
.foot h4{margin:0 0 14px;font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:500;opacity:.6}
.foot ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:8px}
.foot li a,.foot li button{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;background:none;border:0;padding:0;cursor:var(--cur-hand)}
.foot li a:hover,.foot li button:hover{text-decoration:underline}
.foot .say{font-size:clamp(24px,2.4vw,34px);font-weight:500;letter-spacing:-.03em;line-height:1.1;margin:0;max-width:16ch}
.foot .say .it{font-size:1.12em}
.word{font-weight:700;font-size:clamp(64px,15.4vw,236px);letter-spacing:-.065em;line-height:.8;margin:clamp(48px,7vw,96px) 0 18px;white-space:nowrap}
.word .it{letter-spacing:-.03em;font-size:1.04em}
.legal{display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px 18px;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;
  padding-top:16px;border-top:1px solid rgba(20,21,24,.2)}
@media (max-width:860px){.foot .cols{grid-template-columns:1fr 1fr}.foot .cols>div:first-child,.foot .cols>.contact{grid-column:1/-1}}

/* ---------- free library pages ---------- */
.page-top{padding:clamp(130px,14vw,180px) 0 clamp(40px,5vw,64px)}
.crumb{display:flex;gap:10px;align-items:center;flex-wrap:wrap;margin-bottom:26px;font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.crumb a:hover{color:var(--ink)}
.page-top .h1{font-size:clamp(46px,7.4vw,112px);max-width:14ch}
.page-top .lede{margin-top:24px}
/* a guide that opens on a square film card beside the headline (phones: under it) */
.page-top .tgrid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,min(42vw,540px));grid-template-areas:"crumb vid" "h vid" "rest vid";column-gap:clamp(32px,5vw,80px);align-items:start}
.tgrid .crumb{grid-area:crumb}
.tgrid .h1{grid-area:h;font-size:clamp(44px,5.4vw,84px)}
.tgrid .t-rest{grid-area:rest}
.tgrid .cta-row{margin-top:26px}
.tvid{grid-area:vid;align-self:center;position:relative;aspect-ratio:1/1;border-radius:24px;overflow:hidden;background:var(--ink);box-shadow:0 40px 80px -40px rgba(0,0,0,.45)}
.tvid video,.tvid .poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.tvid .chip{position:absolute;left:14px;bottom:14px;background:rgba(13,14,16,.72);color:var(--cream);font-size:10px}
@media (max-width:860px){
  .page-top .tgrid{grid-template-columns:minmax(0,1fr);grid-template-areas:"crumb" "h" "vid" "rest"}
  .tvid{margin-top:24px;width:100%;max-width:520px;border-radius:20px}
}
.phone.crop{aspect-ratio:4/5}  /* the IG reel keeps empty space for the app's buttons; trim it on the page */
.phone.crop video{object-position:50% 30%}
.got{display:flex;gap:12px;align-items:center;flex-wrap:wrap;margin-top:28px}
@media (max-width:480px){.got .chip{font-size:10px;letter-spacing:.05em;padding:7px 10px}
  .chip{white-space:normal;max-width:100%;border-radius:16px;line-height:1.4}}
.item{display:grid;grid-template-columns:5fr 7fr;gap:clamp(24px,4vw,64px);align-items:start;padding:clamp(36px,5vw,64px) 0;border-top:1px solid var(--line)}
.item .pic{position:sticky;top:100px}
.item .pic img,.item .pic video{width:100%;border-radius:var(--r);background:var(--sand)}
.item .num{font-family:var(--mono);font-size:12px;letter-spacing:.12em;color:var(--coral);margin-bottom:12px;display:block}
.item h2{font-size:clamp(30px,3.4vw,48px);line-height:1;letter-spacing:-.03em;margin-bottom:12px}
.item .use{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin:0 0 18px}
.item p{margin:0 0 14px;color:var(--muted)}
@media (max-width:860px){.item{grid-template-columns:1fr}.item .pic{position:static}}
.prompt{position:relative;background:var(--sand);border-radius:14px;padding:22px 22px 20px;margin:14px 0}
.prompt pre{margin:0;white-space:pre-wrap;word-wrap:break-word;font:400 14.5px/1.65 var(--mono);color:var(--ink)}
.prompt .lab{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:10px;padding-right:90px}
.copy{position:absolute;top:14px;right:14px;border:0;border-radius:999px;background:var(--ink);color:var(--cream);padding:8px 13px;font-family:var(--mono);
  font-size:11px;letter-spacing:.1em;text-transform:uppercase;cursor:var(--cur-hand);transition:background .2s,color .2s}
.copy:hover{background:var(--coral)}
.prompt .copy:first-child+pre{margin-top:34px}
.copy.done{background:var(--lime);color:var(--ink)}
.dark .prompt{background:var(--ink-2)} .dark .prompt pre{color:var(--cream)}
.tip{display:grid;grid-template-columns:auto 1fr;gap:16px;align-items:start;padding:22px 24px;border-radius:var(--r);background:var(--ink);color:var(--cream);margin:clamp(28px,4vw,48px) 0}
.tip .star{width:34px;height:34px}
.tip p{margin:0;font-size:16px;line-height:1.6}
.tip b{color:var(--lime);font-weight:500}
.checks{list-style:none;margin:0;padding:0}
.checks li{display:grid;grid-template-columns:30px 1fr;gap:10px;padding:12px 0;border-bottom:1px solid var(--line);font-size:16px;line-height:1.5}
.checks input{appearance:none;-webkit-appearance:none;width:20px;height:20px;border:1.5px solid var(--ink);border-radius:6px;margin:2px 0 0;cursor:var(--cur-hand);display:grid;place-items:center}
.checks input:checked{background:var(--lime)}
.checks input:checked:after{content:"";width:9px;height:5px;border-left:2px solid var(--ink);border-bottom:2px solid var(--ink);transform:rotate(-45deg) translate(1px,-1px)}
.checks input:checked+span{color:var(--muted);text-decoration:line-through;text-decoration-color:rgba(20,21,24,.35)}
.ratio-t{width:100%;border-collapse:collapse}
.ratio-t td,.ratio-t th{text-align:left;padding:16px 14px 16px 0;border-bottom:1px solid var(--line);vertical-align:middle;font-size:15px}
.ratio-t th{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:400;color:var(--muted)}
.ratio-t .box{background:var(--lime);border:1.5px solid var(--ink);border-radius:4px}
.ratio-t b{font-weight:500}
@media (max-width:640px){.ratio-t th:nth-child(4){display:none}.ratio-t tr{display:grid;grid-template-columns:1.25fr .8fr 1fr;align-items:center;border-bottom:1px solid var(--line)}.ratio-t td,.ratio-t th{border-bottom:0}.ratio-t td:nth-child(4){grid-column:1/-1;padding-top:0;font-size:13px;color:var(--muted)}}
.anat{font:400 15.5px/1.85 var(--mono)}
.anat span{border-radius:4px;padding:1px 3px;transition:background .2s}
.anat span[data-k]{cursor:var(--cur)}
.anat .k{font-size:11px;letter-spacing:.1em;padding:2px 6px;border-radius:999px;margin-right:4px;background:var(--ink);color:var(--cream);vertical-align:1px}
.anat span.on{background:var(--lime)}
.legend{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0}
.legend button{border:1px solid var(--line);background:var(--paper);border-radius:999px;padding:8px 13px;font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;cursor:var(--cur-hand)}
.legend button:hover,.legend button.on{background:var(--lime);border-color:var(--lime)}
.board{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.frame{margin:0;background:var(--ink-2);border-radius:14px;overflow:hidden}
.frame .v{position:relative;aspect-ratio:16/9;background:#000}
.frame .v img,.frame .v video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.frame .v video{opacity:0;transition:opacity .3s}
.frame.playing .v video{opacity:1}
.frame figcaption{padding:12px 14px 16px}
.frame .num{font-family:var(--mono);font-size:11px;letter-spacing:.12em;color:var(--lime)}
.frame b{display:block;font-weight:500;margin:4px 0 6px;font-size:16px}
.frame p{margin:0;font-size:13px;color:var(--muted-d);line-height:1.5}
@media (max-width:1000px){.board{grid-template-columns:repeat(2,1fr)}}
@media (max-width:520px){.board{grid-template-columns:1fr}}
/* the brand-kit guide's palette (MELLO) */
.swatches{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.swatches span{display:block;aspect-ratio:1;border-radius:14px;box-shadow:inset 0 0 0 1px var(--line)}
.swatches b{display:block;margin-top:8px;font-weight:500;font-size:15px}
.swatches i{display:block;font-style:normal;font-family:var(--mono);font-size:12px;letter-spacing:.06em;color:var(--muted)}
.inputs{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.inputs figure{margin:0;position:relative}
.inputs .chip{max-width:calc(100% - 20px);white-space:normal;border-radius:10px;line-height:1.35}
.inputs img{border-radius:14px;width:100%;aspect-ratio:4/5;object-fit:cover;background:var(--sand)}
.endcta{display:grid;grid-template-columns:1.3fr 1fr;gap:28px;align-items:end;padding:clamp(36px,5vw,64px);border-radius:28px;background:var(--ink);color:var(--cream)}
.endcta .cta-row{justify-content:flex-end}
@media (max-width:860px){.endcta{grid-template-columns:1fr}.endcta .cta-row{justify-content:flex-start}}

/* prose (privacy, terms) */
.prose{padding-bottom:clamp(64px,8vw,120px)}
.prose h2{font-size:24px;letter-spacing:-.02em;margin:44px 0 12px}
.prose p,.prose li{font-size:16.5px;line-height:1.7;color:#33353a}
.prose a{text-decoration:underline;text-decoration-color:var(--coral);text-underline-offset:3px}
.prose table{width:100%;border-collapse:collapse;margin:0 0 16px;font-size:15px}
.prose th,.prose td{text-align:left;vertical-align:top;padding:11px 12px 11px 0;border-bottom:1px solid var(--line);line-height:1.5}
.prose th{font-weight:500}
.prose .updated{font-family:var(--mono);font-size:12px;color:var(--muted);margin:0 0 36px}
.prose .btn{text-decoration:none}
@media (max-width:560px){.prose table,.prose tbody,.prose tr,.prose th,.prose td{display:block}.prose th{padding-bottom:0;border:0}.prose thead{display:none}}

/* ---------- reveal on scroll ---------- */
.js .rv{opacity:0;transform:translateY(22px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.js .rv.in{opacity:1;transform:none}
/* Questions (pricing, compare) */
.faq{border-top:1px solid var(--line);max-width:980px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:22px 0}
.faq summary::-webkit-details-marker{display:none}
.faq summary h3{font-size:clamp(18px,2vw,22px);font-weight:500;letter-spacing:-.015em;line-height:1.3}
.faq summary .plus{flex:none;width:34px;height:34px;border-radius:50%;display:grid;place-items:center;background:var(--lime);font-family:var(--mono);font-size:18px;transition:transform .25s}
.faq details[open] summary .plus{transform:rotate(45deg)}
.faq details p{max-width:68ch;margin:0;padding:0 0 26px;font-size:16.5px;line-height:1.65;color:var(--muted)}
a.chip:hover{background:var(--ink);color:var(--cream)}

/* Articles */
.acover{margin:0 0 clamp(28px,4vw,44px);border-radius:var(--r);overflow:hidden;background:var(--sand)}
.acover img{display:block;width:100%;height:auto}
.prose.article p,.prose.article li{font-size:17.5px;line-height:1.75}
.prose.article h2{font-size:clamp(22px,2.4vw,28px);margin:48px 0 14px}
.prose.article ul{padding-left:1.2em}
.prose.article strong{color:var(--ink)}
.acards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(14px,2vw,22px)}
.acard{display:flex;flex-direction:column;background:var(--paper);border-radius:var(--r);overflow:hidden;border:1px solid var(--line);transition:transform .35s var(--ease),box-shadow .35s}
.acard:hover{transform:translateY(-4px);box-shadow:0 24px 50px -28px rgba(20,21,24,.45)}
.acard .im{aspect-ratio:16/9;overflow:hidden;background:var(--sand)}
.acard .im img{width:100%;height:100%;object-fit:cover}
.acard .bd{padding:20px 22px 24px;display:flex;flex-direction:column;gap:8px}
.acard h3{font-size:clamp(20px,2vw,25px);letter-spacing:-.025em;line-height:1.15}
.acard p{margin:0;font-size:14.5px;color:var(--muted);line-height:1.5}
.acard .stage{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.acard .go{font-family:var(--mono);font-size:12px;letter-spacing:.08em;margin-top:6px}
@media (max-width:760px){.acards{grid-template-columns:minmax(0,1fr)}}

/* Longer reads (/free/) */
.reads{border-top:1px solid var(--line);max-width:980px}
.reads a{display:flex;justify-content:space-between;align-items:baseline;gap:20px;padding:20px 0;border-bottom:1px solid var(--line);font-size:clamp(17px,1.8vw,21px);font-weight:500;letter-spacing:-.01em;line-height:1.35}
.reads a:hover{color:var(--muted)}
.reads a span{flex:none;font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
@media (max-width:560px){.reads a{flex-direction:column;gap:6px}}

/* Compare table */
.cmpwrap{margin-top:22px}
.cmp{width:100%;border-collapse:collapse;font-size:15.5px;line-height:1.5}
.cmp th,.cmp td{text-align:left;vertical-align:top;padding:16px 18px 16px 0;border-bottom:1px solid var(--line)}
.cmp thead th{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;font-weight:500;padding-bottom:14px}
.cmp tbody th{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;font-weight:400;color:var(--muted);width:19%}
.cmp td{color:var(--muted)}
.cmp .us{background:rgba(203,255,77,.32);color:var(--ink);padding-left:16px;font-weight:500}
.cmp thead .us{background:var(--lime);border-radius:14px 14px 0 0}
@media (max-width:760px){
  .cmp thead{display:none}
  .cmp,.cmp tbody,.cmp tr{display:block}
  .cmp tr{padding:18px 0;border-bottom:1px solid var(--line)}
  .cmp tbody th{display:block;width:auto;padding:0 0 10px;border:0;color:var(--ink);font-weight:500}
  .cmp td{display:grid;grid-template-columns:minmax(0,38%) minmax(0,1fr);gap:12px;padding:8px 10px;border:0}
  .cmp td::before{content:attr(data-h);font-family:var(--mono);font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);padding-top:3px}
  .cmp .us{border-radius:10px}
}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .js .rv{opacity:1;transform:none;transition:none}
  *{animation:none!important}
}
/* Articles: search box + "View more" row (14 Oct 2026) */
.asearch{display:flex;align-items:center;gap:14px;margin:0 0 clamp(18px,2.4vw,28px)}
.asearch input{flex:1;max-width:560px;background:transparent;color:inherit;border:1px solid var(--line);border-radius:999px;padding:12px 18px;font:inherit;font-size:16px}
.asearch input:focus{outline:none;border-color:var(--ink)}
.asearch span{color:var(--muted);font-size:12px}
.acard[hidden]{display:none}
.anone{color:var(--muted);margin-top:18px}
.reads a.more{color:var(--muted)}
.reads a.more:hover{color:var(--ink)}
.bf .budget[hidden]{display:none}

/* ---------- ad creative calculator (/ad-creative-calculator/, 16 Oct) ---------- */
.calc{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(24px,4vw,56px);border-radius:28px;padding:clamp(20px,3.4vw,48px)}
.calc .cin{display:flex;flex-direction:column;gap:26px;padding-top:6px}
.ctl .clab{display:flex;justify-content:space-between;align-items:baseline;gap:12px;margin-bottom:8px}
.ctl label,.ctl .clab span{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted-d)}
.ctl output{font-size:clamp(26px,2.4vw,34px);font-weight:500;letter-spacing:-.03em;color:var(--cream);font-variant-numeric:tabular-nums;white-space:nowrap}
.ctl .hint{margin:6px 0 0;font-size:13px;line-height:1.45;color:var(--muted-d)}
.calc input[type=range]{-webkit-appearance:none;appearance:none;display:block;width:100%;height:30px;margin:0;background:transparent;cursor:var(--cur-hand)}
.calc input[type=range]::-webkit-slider-runnable-track{height:6px;background:linear-gradient(90deg,var(--lime) var(--p,50%),var(--ink-3) var(--p,50%))}
.calc input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;width:24px;height:24px;margin-top:-9px;background:var(--lime);border:4px solid var(--ink);outline:2px solid var(--lime);border-radius:2px;transition:transform .15s}
.calc input[type=range]:active::-webkit-slider-thumb{transform:scale(1.15)}
.calc input[type=range]::-moz-range-track{height:6px;background:var(--ink-3)}
.calc input[type=range]::-moz-range-progress{height:6px;background:var(--lime)}
.calc input[type=range]::-moz-range-thumb{width:16px;height:16px;background:var(--lime);border:4px solid var(--ink);outline:2px solid var(--lime);border-radius:2px}
.calc .auto{margin-left:8px;border:1px solid var(--line-d);background:none;color:var(--muted-d);border-radius:999px;padding:2px 9px;font:500 10px/1.6 var(--mono);letter-spacing:.1em;text-transform:uppercase;vertical-align:1px}
.calc .auto[aria-pressed=true]{background:var(--lime);border-color:var(--lime);color:var(--ink)}
.cways{display:grid;grid-template-columns:1fr 1fr;gap:8px}
.cway{display:flex;flex-direction:column;align-items:flex-start;gap:3px;text-align:left;border:1px solid var(--line-d);background:none;color:var(--cream);border-radius:14px;padding:11px 13px;font-size:14.5px;font-weight:500;line-height:1.2;transition:background .2s,border-color .2s,color .2s}
.cway small{font-family:var(--mono);font-size:10.5px;font-weight:400;letter-spacing:.08em;text-transform:uppercase;color:var(--muted-d)}
.cway:hover{border-color:rgba(242,241,236,.4)}
.cway[aria-pressed=true]{background:var(--cream);border-color:var(--cream);color:var(--ink)}
.cway[aria-pressed=true] small{color:var(--muted)}
.cout{min-width:0;display:flex;flex-direction:column;gap:18px;background:var(--ink-2);border-radius:22px;padding:clamp(18px,2.6vw,34px)}
.cout .cq{margin:0;color:var(--muted-d)}
.cout .big{display:flex;align-items:baseline;gap:14px;line-height:.82}
.cout .big span:first-child{font-size:clamp(88px,11vw,168px);font-weight:700;letter-spacing:-.06em;color:var(--lime);font-variant-numeric:tabular-nums}
.cout .big .it{font-size:clamp(34px,3.4vw,52px);color:var(--cream)}
.cout .note{margin:-6px 0 0;font-size:28px;min-height:1.1em}
.cstats,.vs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}
.vs{grid-template-columns:repeat(2,minmax(0,1fr))}
.cstats>div,.vs>div{min-width:0;display:flex;flex-direction:column;gap:4px;border:1px solid var(--line-d);border-radius:14px;padding:12px 14px}
.cstats .mono,.vs .mono{font-size:10.5px;color:var(--muted-d)}
.cstats b,.vs b{font-size:clamp(26px,2.4vw,36px);font-weight:500;letter-spacing:-.035em;line-height:1.05;font-variant-numeric:tabular-nums}
.cstats small,.vs small{font-size:12.5px;line-height:1.4;color:var(--muted-d)}
.cstats .hotstat b{color:var(--coral)}
.vs .us{background:rgba(203,255,77,.08);border-color:rgba(203,255,77,.45)}
.vs .us b{color:var(--lime)}
.burnhead{display:flex;justify-content:space-between;align-items:center;gap:10px;flex-wrap:wrap;color:var(--muted-d)}
.seg{display:inline-flex;border:1px solid var(--line-d);border-radius:999px;padding:3px}
.seg button{border:0;background:none;color:var(--muted-d);font:500 11px/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;padding:8px 12px;border-radius:999px;transition:background .2s,color .2s}
.seg button[aria-pressed=true]{background:var(--lime);color:var(--ink)}
.burn{display:grid;grid-template-columns:repeat(30,minmax(0,1fr));gap:3px}
.burn i{display:block;aspect-ratio:1;border-radius:2px;background:var(--ink-3);transition:background-color .35s var(--ease) var(--d,0ms),transform .35s var(--ease) var(--d,0ms)}
.burn i.f,.clegend .f{background:var(--lime)}
.burn i.m,.clegend .m{background:rgba(203,255,77,.28)}
.burn i.t,.clegend .t{background:var(--coral)}
.burn i.n,.clegend .n{background:var(--cream)}
.burn i.t{transform:scale(.86)}
.clegend{display:flex;gap:6px 16px;flex-wrap:wrap;font-size:10.5px;color:var(--muted-d)}
.clegend i{display:inline-block;width:10px;height:10px;border-radius:2px;margin-right:7px;vertical-align:-1px}
.clegend .more{margin-left:auto}
.calc .cta-row{display:flex;gap:10px;flex-wrap:wrap;align-items:center}
@media (max-width:980px){.calc{grid-template-columns:1fr}}
@media (max-width:560px){
  .calc{border-radius:22px;padding:14px 12px 16px}
  .calc .cin{padding:10px 6px 0}
  .cout{padding:20px 14px}
  .cstats{grid-template-columns:1fr 1fr}.cstats .hotstat{grid-column:1/-1}
  .vs{grid-template-columns:1fr}
  .burn{gap:2px}
  .clegend .more{margin-left:0;width:100%}
  .cout .note{font-size:25px}
}
@media (prefers-reduced-motion:reduce){.burn i{transition:none}}
/* the reveal: blurred until "Calculate", then their cost is struck through and ours lights up */
.cout{position:relative}
.cres{display:flex;flex-direction:column;gap:18px;transition:filter .6s var(--ease),opacity .6s var(--ease)}
.gate{display:none}
.calc.locked .cres{filter:blur(9px);opacity:.3;pointer-events:none;user-select:none}
.calc.locked .gate{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:14px;position:absolute;inset:0;z-index:2;text-align:center;padding:24px}
.gate .btn{font-size:15px;padding:18px 28px;box-shadow:0 0 0 0 rgba(203,255,77,.5);animation:gatepulse 2.2s infinite}
.gate p{margin:0;color:var(--muted-d)}
@keyframes gatepulse{0%{box-shadow:0 0 0 0 rgba(203,255,77,.45)}70%{box-shadow:0 0 0 18px rgba(203,255,77,0)}100%{box-shadow:0 0 0 0 rgba(203,255,77,0)}}
.calc.crunch .gate .btn{animation:gateshake .18s steps(2) infinite;pointer-events:none}
.calc.crunch .cres{filter:blur(4px);opacity:.55}
@keyframes gateshake{0%{transform:translate(0,0)}50%{transform:translate(1px,-1px)}100%{transform:translate(-1px,1px)}}
.vs .theirs b{position:relative;align-self:flex-start;transition:color .4s}
.vs .theirs b::after{content:"";position:absolute;left:-6%;top:50%;width:0;height:4px;border-radius:2px;background:var(--coral);transform:rotate(-7deg);transform-origin:left center;transition:width .45s var(--ease)}
.calc.struck .vs .theirs b{color:var(--muted-d)}
.calc.struck .vs .theirs b::after{width:112%}
.vs .us{transition:opacity .5s var(--ease) .35s,transform .5s var(--ease) .35s,box-shadow .6s var(--ease) .35s}
.calc:not(.struck) .vs .us{opacity:.2;transform:translateY(10px)}
.calc.struck .vs .us{box-shadow:0 0 0 1px rgba(203,255,77,.6),0 18px 50px -20px rgba(203,255,77,.55)}
.vs .us .ush{font-size:24px;color:var(--lime);opacity:0;transform:rotate(-3deg);transition:opacity .4s .9s}
.calc.struck .vs .us .ush{opacity:1}
@media (prefers-reduced-motion:reduce){.gate .btn,.calc.crunch .gate .btn{animation:none}.cres,.vs .us,.vs .theirs b::after{transition:none}}
@media (max-width:980px){.calc.locked .gate{justify-content:flex-start;padding-top:110px}}
@media (max-width:370px){.nav .ico,.nav .menu{width:38px;height:38px}.nav .bar{gap:6px;padding-left:12px}.nav .logo{font-size:17px}}